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'We tried to use as much natural light as possible and The rest of the building and won't affect the wine,' according 'The natural light is filtered, so it is softer and flows through Natural lighting is also used in several areas, including the cafeĪnd along the wall that houses the beer, wine and other beverages. TheĬeiling is painted a darker color and accent lighting was used to Those found in a traditional store to provide a more open feel. The merchandising gondolas are lower than Wood flooring and stone accents provide a The home-like atmosphere is also reflected in the choice of colors and materials, he notes. That's what we wanted to have people focus on as they walked in the 'The heart of the storeĪnd the hub of activity are the deli and the bakery areas, and 'The kitchen is the heart of the home, and we wanted theĮntrance to reflect that,' says Isben. Ohio-based NCR Corp.-are behind the Starbucks and out of view of The checkout stands-including four self-checkout lanes from Dayton, Starbucks to the left and the floral department to the immediate right. 'We made aĭeliberate effort to segment the check out area,' he says.Īt the entrance, the deli and bakery are straight ahead, with a Shopping trip as customers were just beginning to shop. The team didn't think the initial focus should be the end of the The first things that customers encounter when they walk in the doors.īut Christopher Isben, director of real estate for the retailer, says In many typical supermarket layouts, the checkout area is one of Oversaw construction and engineering on the project. McCreary/Snow Architects, Columbia, S.C., Retail stores such as Williams Sonoma and Pottery Barn, as well asĬondominiums and restaurants. The store is in a new mixed-use development featuring upscale Very symbolic of how emotionally invested we all are in this Signed a 60-foot beam that hangs over the dairy department.

Merchandising team at Piggly Wiggly to meet that objective.'Īs proof of the unity of the team behind the design, they all We worked very closely with the operations and Was designed to make sure that the store was the background and the Group and a member of the design team, adds, 'Overall, the space Julie Dugas, studio director, senior designer for Marco Retail Strategic shift for this unusually progressive retailer.' 'It moves away from the conventional store layout and marks a Group, the Northville, Mich, design firm that worked on the project. Systems,' adds Nick Giammarco, owner and president of Marco Retail 'Piggly Wiggly's new store gives aįood-shopping experience driven by their needs and expectations drivenīy their needs and expectations, not store operations and distribution While it may make sense to put a can of corn in center store because allĬanned items come on the same truck, it makes the store harder to shop. Is not always in line with the needs of shoppers. What is easier and more convenient from a logistics perspective, which Schools noted that supermarket design has been long dictated by This an exceptional shopping experience.' People make shopping lists and recipes and focused our efforts on making 'You don't go down five aisles to get ingredients for Shopping lists and recipes served as blueprints for the layout, he You make the experience easier and more enjoyable for the customer, Groceries,' notes David Schools, CEO of Piggly Wiggly Carolina Co.Īs he leads Grocery Headquarters on a pre-opening tour of the store. 'The goal was to design a store that was easier and moreĮnjoyable to shop and that fit the way that people shop for

Layout that is more in tune with the way customers shop. The project, the design team was charged with planning a store with a Until this 43,000-square-foot store opened this spring. By most accounts, theĪnswer is because that's the way it has always been done. Questions put to the design team as they developed the new Piggly Wiggly store at the Market Common in Myrtle Beach, S.C. THE SAME SPACE IN THE SUPERMARKET? Why is the milk at one end, while theĬereal is halfway across the store? These are some of the burning WHY CAN'T THE FROZEN, FRESH AND CANNED PEAS ALL CO-EXIST IN set their sights on a more intuitive shopping experience. APA style: Shaking things up The designers of the new Piggly Wiggly store in Myrtle Beach, S.t.set their sights on a more intuitive shopping experience.' Retrieved from Shaking things up The designers of the new Piggly Wiggly store in Myrtle Beach, S.t. 2008 MacFadden Communications Group LLC 09 Sep.

PIGGLY WIGGLY MYRTLE BEACH FREE

set their sights on a more intuitive shopping experience.' The Free Library.

MLA style: 'Shaking things up The designers of the new Piggly Wiggly store in Myrtle Beach, S.t.

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